Full brand strategy, including naming, concept and visual identity, for a new product launch for iDirect, a global leader in satellite communications.
Inspired by mapping and waveforms, we developed a modern, fresh brand system that stands out in the satellite space. The platform included a dynamic animated logo, bold campaign launch visuals, plus an extensive visual playbook that provides an overview of how to use the system.
The CEO was so impressed with the branding he printed it on the lining of a custom suit for the launch.
client: ST Engineering iDirect
agency: Rise Branding
creative direction, design: Mya McNulty
icon design: Geoff Krawiec, Jackson Wallace
logo animation: Dave Whyte
video animation: Mairéad Ryan
