IKEA’s new Round Food menu deserved a campaign as fun as the food, so we let it do the talking. Think crunchy, slurpy ASMR and some very enthusiastic eating across video, OOH and social. Not your typical food ad, and it worked: more people came into the restaurants and new menu sales went up. Nom nom nom.
client: IKEA
agency: Pigeon
creative direction, copy: Brandon Baker
art direction, design: Mya McNulty
photography: Jason Hervey
food styling: Nancy Miranda
“Behind the Scenes”: Brave Productions
food styling: Gillian Brown
editing: Lynn Sheehy
motion graphics: Justin Lawrence
audio: The Inlaws Audio House
