CHFA NOW is Canada’s largest conference and trade show for natural, organic and wellness products. I led creative direction and design for its Toronto ’26 identity, built on concentric circles inspired by tree rings, ripples and waves, showing wellness radiating out through the community. The system carried across everything from on-site signage and print ads to the website, digital and social assets.
client: Canadian Health Food Association
agency: Pigeon
creative direction, design: Mya McNulty
