Retirement Savings Guide

This redesign of Principal Financial Group’s existing enrolment package incorporated a complicated mix of variable content previously given to customers shoved into a folder. Oof.

Completely reimagined, the guide became a print-on-demand, completely customized experience based on the customer’s employer and personal info. What was once a confusing and intimidating process evolved into a straightforward, three-step approach. The design is friendly and accessible, complemented by updated black & white photography that seamlessly integrates with Principal’s endearing “Eddie” character illustrations. The workbook was also versioned for 3rd party suppliers, with a neutral palette and colour photography.