iDirect Intuition
Full brand strategy, including naming, concept and visual identity, for a new product launch for iDirect, a global leader in satellite communications.
Inspired by mapping and waveforms, we developed a brand system that’s modern and fresh, that stands out within the satellite space. The platform included a dynamic animated logo, bold campaign launch visuals, plus an extensive visual playbook that provides an overview of how to use the system.
CEO was so impressed with the branding he printed it on the lining of a custom suit for the launch.
client: ST Engineering iDirect
agency: Rise Branding
icon design: Geoff Krawiec, Jackson Wallace
logo animation: David Whyte
video animation: Mairéad Ryan
