My Points Story 2022

digitalcampaignemailbranding

Sep. 12

Written By Mya McNulty

PC Optimum wanted a personalized Year-In-Review style email campaign for their members to boost engagement and offer tips on how to get more from the program. A customized email, filled with dynamic data sets, delivered stats to members in an engaging and entertaining way. The overall campaign look was celebratory and fun, with animated illustrations to keep members scrolling. Playful badges based on different shopper personas encouraged members to share across social channels. #ImAShoppersShowstopper

1879706_PCO_YIR_Badge_Gen Grocery_EN.gif

1879706_PCO_YIR_Badge_Gen Pharmacy_EN.gif

1879706_PCO_YIR_Badge_Gen Fuel_EN.gif

client: PC Optimum
agency: Loblaw Agency
illustration & animation: Lucila Perini

Mya McNulty https://myamcnulty.com

re:porter Magazine

GEICO Now

hello @myamcnulty.com

I’m an art director and designer based in Toronto, Canada. I’ve helped dozens of clients tell stories that are meaningful and engaging. I'd love the opportunity to help you tell yours.

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