GEICO Now

GEICO Now informed policyholders about products and services through entertaining and practical content. Published twice a year, with content versioned for different age groups, it included feature stories on travel, lifestyle and car culture, plus GEICO news, money-saving tips, and insurance info. Bold colours, authentic photography and playful illustration drew readers in, and helped capture the spirit of their quirky gecko mascot (whose name was Martin, btw).

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client: GEICO
agency: Totem Brand Stories
photography: Don Grassman, Eli Meir Kaplan, Gregg McGough, Jason Wallis, Joe Hitzelberger, Jonathan Bielaski, Saroyan Humphrey, Thomas Strand
illustration: Adam James Turnbull, Edward McGowan, L-Dopa, Linzie Hunter