Impakt Foundation supports refugees and newcomers in Canada, so their new identity puts newcomers front and centre. I led creative direction for the rebrand, built around a bold “i” that’s also an upside-down exclamation mark: one mark for both personal identity and real impact. Big type, vivid colour and authentic portraits bring the Foundation’s mission to life.
client: Impakt Foundation
agency: Pigeon
creative direction, design: Mya McNulty
copywriting: Brandon Baker, Tara Wright
animation: Jade Cormier
