Impakt Foundation

branding
Written By Mya McNulty

Creative direction for the rebrand of Impakt Foundation, a Toronto-based organization supporting refugees and newcomers. The new identity puts the newcomer at its centre, using a bold “i”—an upside-down exclamation mark—to express both personal identity and meaningful impact. Through strong typography, vivid colours and authentic portrait photography, we brought the Foundation’s human-centred mission to life.

client: Impakt Foundation
agency: Pigeon
copywriting: Brandon Baker, Tara Wright
animation: Jade Cormier

Mya McNulty https://myamcnulty.com
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