Lip Smaskig Good

IKEA’s new Round Food menu got the spotlight in a campaign that let the food do the talking—literally. We played with word of mouth-full, serving up a little ASMR and some very enthusiastic eating. An unexpected campaign that broke category norms, bringing more people into the restaurants and boosting new menu sales. Nom nom nom.

---

client: IKEA
agency: Pigeon
photography: Jason Hervey
food styling: Nancy Miranda

“Behind the Scenes”: Brave Productions
food styling: Gillian Brown
editing: Lynn Sheehy
motion graphics: Justin Lawrence
audio: The Inlaws Audio House