Sobeys’ Inspired
A quarterly magazine available in Sobeys banner stores across the country, Inspired aimed to spark the imagination of the home cook with delicious original recipes, helpful tips and easy meal solutions. All of the stunning food photography was custom-shot, which meant we got to work with a fabulous roster of talented photographers, food and prop stylists, but also meant we were constantly hungry.
client: Sobeys
agency: Totem Brand Stories
photography: Angus Fergusson, James Tse, Jim Norton, Jodi Pudge, John Cullen, Kim Jeffrey, Michael Alberstat, Vincent Noguchi, Yvonne Duivenvoorden
food styling: Ashley Denton, Claudia Bianchi, David Grenier, Nicole Young, Sasha Seynour, Terry Schacht
set styling: Catherine Doherty, Ingrie Williams, Lara McGraw, Madeleine Johari, Martine Blackhurst
