Made for College

Our Back to School campaign for IKEA showcases the many ways students make a small space work. The spots capture student life in all its glory: bringing laundry back home, late-night cramming, and skipping those pesky morning classes for a good sleep in. A celebration of the more… realistic parts of college life.

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client: IKEA
agency: Pigeon
creative director, copy: Brandon Baker
agency producer: Gillian Brown
video production: Steam
director: Sofia Pompei
director of photography: Zachary Guy
editing: Lynn Sheehy
vfx/finishing: The Coterie
colour: Kookaburra
audio: The Inlaws Audio House
casting: Groundglass Casting
stills production: Undivided
photographer: Kyle Topping
production designer: Jesson Moen
IKEA designer: Donna Irvine
wardrobe: Vanessa Popoli
key props: Senen Sevilla